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Chaninat & Leeds: Confidence is a good lawyer
 
 
   
 
     
 
 
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(1) People v. Lipsitz New York Supreme Court 1A Part 8, June 1997. In this case the defendants were accused of fraudulent solicitation of magazine subscriptions under a variety of business names and over the Internet. The defendants tried to rely on the defense that their actions took place outside of the geographical boundaies of New York. The New York Court held that the regardless of whether the case came from out of state, the acts had an effect in New York and violated NY Law. The Court pointed out that Internet brings nothing new to world of fraud and existing fraud laws may be adequate.

(2) Compuserve v Patterson, 1996 WL 405356 (6th Cir.(Ohio)), No. 95-3452, July 22, 1996) This case used "long arm jurisdiction" to establish jurisdiction over non residents if their acts met the definition of "transacting business" The Court concluded that there was sufficient contacts to give the state jurisdiction even though those contacts were electronic contacts.

(3) Playboy Enterprises, Inc. v. Chuckleberry Publishing Inc., S.D.N.Y. No 79 Civ 3525 (SAS0, June 19, 1996.) An Italian company was accused of infringement of its Playboy's trademark rights. The issue for the Court was whether jurisdiction was established in the US based on the actions of the Italian web site. The Court determined that, although the web site was physically located in Italy, there were sufficient contacts with the USA to conclude that the Italian company was soliciting US customers through their web site. Activities on the web site included, receiving faxes and emailing passwords to US consumers.

E. Practical Considerations for Minimizing Liability for Web sites

(1)Disclaimers:
(a) Disclaim warranty as to merchantability or fitness for particular purpose, when applicable.
(b) If the site has editorial content, disclaim any guarantee as to the accuracy of the information, when applicable.
(c)Disclaim any warranty as to the accuracy or reliability of sites to which your web site links.

(2) Indemnification: Require acknowledgement that the web site visitor agrees to indemnify the web site owner for any damages caused, when applicable.

(3) Formal Linking Agreements: Case law from the United States has held that the listing of links to other websites is in the nature of a database, and does not require formal linking agreements. However, if there is likely to be any controversy concerning said links, a formal agreement is advised.

(4) Checklist for Merchants:
(a)Ensure all terms displayed in clear simple language
(b) Use page prompts to encourage consumer to scroll through terms and conditions.
(c) State that agreement online is the sole exclusive agreement and final
(d) Offer telephone line to provide explanation of any terms the consumer does not understand.
(e) Include warranty" that the person indicating acceptance has the authority to do so.
(f)Good record keeping.
(g)For larger purchases get a fax back signature
(h) Get traditional hard copy agreement with long term trading, business partners, large contracts or when you require more assurance from the other party.

Conclusion: The purpose of this article has been to provide an overview of commercial legal issues involving the use of the Internet. Internet legal issues have a particularly international character because of their multi-jurisdictional nature. Thailand is still in the process of forming its Internet legal infrastructure. Nevertheless, reference has been made to existing Thai law that may be applicable and proposed draft legislation in Thailand. Recognition has been given however to the law of the United States which is currently the world leader in Internet technology and Internet law.